Many leaders think they've "found their why". Yet still feel drained, misaligned, and stuck on autopilot
According to Harvard Business Review, "finding purpose" is now the 3rd most common use case for generative AI in 2025. But real purpose isn’t something a chatbot can give you. Nor do most of the most sort-after leadership development programmes help you truly nail.
Finding my "Big P" Purpose helped me make huge decisions (like turning down a £13M opportunity that looked perfect on paper but wasn't truly aligned).
Your "Big P" Purpose is the golden thread that runs through your entire life. It's internal not external and goes far beyond, "doing it for your children" as motivating as that can be.
In a recent survey I ran,
→ 41% of senior leaders said they’re "questioning if I'm in the right place"
→ 28% shared "I care, but it's draining,"
→ 23% admitted they've "lost motivation."
Sound familiar?
With 70% of our experience at work shaped by our managers, if we aren’t driven ourselves, how can we energise and inspire our teams?
What You'll Learn:
- The difference between little "p" purpose & Big "P" Purpose (and why most leaders get stuck in the wrong one)
- How to effectively leverage AI to find your purpose (spoiler: the output is only as good as your input - and most are using it worryingly wrong)
- The 3 steps to uncover your true Why & use it to guide your decisions with clarity & confidence (even the super tough ones)